Online groups can turbo charge collaboration and communication at work. But what are the rules for online community management? Here are our dos and don’ts for an effective Workplace group.

Everyone with a smartphone is familiar with the ping of notifications from various group chats. These groups help us stay on top of family plans, friendships, and clubs – so why not use them in the workplace to help team collaboration?

93% of them say the latest technology is important in choosing an employer

Generation Y is helping drive the technological advances in and out of the office – 93% of them say the latest technology is important in choosing an employer. [1] Using the familiar technology from their personal lives can have immediate productivity boons for people and organizations.

In recent times, enterprise tools have been lagging behind the apps available to consumers. But SaaS products are fighting back. Platforms like Workplace with tools and features like groups, for example.

Groups enable people to share feedback and post updates and can help improve team collaboration. But what’s the etiquette of using groups to create, connect and collaborate effectively?

Do consider the security implications

Shadow IT is a thing. And it can have security consequences for your organization. CIOs and IT teams are becoming increasingly aware of the security threats using consumer apps can bring.

Using consumer apps at work can have security consequences for your organization

This makes platforms like Workplace particularly attractive because it’s secure, it’s enterprise-ready out of the box, and it comes with specific controls to help admins manage their online communities.

That it also contains tools like chat and group functions that can turbo charge comms and collaboration is an added bonus.

Don’t go off message

Workplace Groups are a great and simple platform for sharing information. And you have complete control over the type of group you set up. They can be open, closed or secret so you can set clear expectations of the types of content for any given group.

Teams gather in project groups that are typically secret or closed. Here you can exchange files and collaborate on shared documents via your preferred integration like Box or Sharepoint.

Open groups are often for announcements and are social spaces for people to share all sorts of updates and information. But whether it’s a decision about a project or details about the work summer bash, make sure the chat stays relevant to all members.

Groups help people collaborate on shared documents via your preferred integrations

If you’d like to discuss something between two specific people, consider swapping to chat or your one-to-one group. This will save your colleagues from distractions and notifications that aren’t relevant to them.

Do encourage the difficult conversations

The chats that happen in groups stimulate wider conversations. They’re also open forums where differences of opinion will undoubtedly arise from time to time.

Embrace this. Use it as a forum to discuss organizational challenges. Encourage senior members of the team to address issues or concerns in public. It’s a transparent and effective way to move the company conversation forward.

But also be aware of when is the right time to take things out of the group and solve them in a different forum.

Don’t add to the noise

Groups enable people to get work done fast. They’re the perfect place to collect sign-off on your work with the simplest of ‘thumbs up’.

They also help the workflow. Drop your version of a document into the group and ask for feedback. Your colleagues in another time zone pick it up when they come online and do their bit.

The group becomes an ongoing and constantly updated timeline of the entire project

The group becomes an ongoing and constantly updated timeline of the entire project which helps new starters or project members get up to speed fast.

You should always remain mindful of notification overload. Workplace Groups and News Feed help reduce the noise. News Feed uses machine learning to surface the important messages from your groups.

You can change the notification settings to suit your needs and if another group member tags you in a group chat you’ll always receive the notification.

Do collaborate with external partners, suppliers, and customers

And finally, Multi-company Groups (MCG) give you all the same group features to use securely with external teams. File sharing and threaded comments mean you rely less on hard to locate email threads – and the MCG becomes the single source of collaboration and communication between people in your respective organizations.

Enterprise tools are catching up and enabling organizations to build and manage powerful online communities. Using these new technologies to collaborate is far easier today than ever before. And that’s good news for everyone.

Watch how Virgin Atlantic teams are using groups to collaborate and achieve more. Or see for yourself and try Workplace Premium free for 90 days.


[1] Survey Reveals Four Secrets to Success for Attracting and Retaining Millennial Talent, CBI

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