Live video isn’t just for announcements by the CEO. Here’s how to make the most of it.

Live video is an effective way to communicate messages quickly throughout your entire organization. It also makes people feel part of the action wherever they are in the world.

Live video is also one of the biggest growth areas online – Cisco expect it to account for nearly 13% of all internet video traffic by 2021. So it’s not surprising that it’s an increasingly important communications tool for many companies.

Live video in Workplace

People use Workplace Live video to broadcast directly to their entire project group, team or company wherever they are. And with real-time feedback in the form of comments or reactions, it’s an effective way to bring people together and develop relationships.

How Workplace Live video connects organizations from top to bottom

Show the team your best side with Live video broadcasts. With Live video, you get instant access to your entire project group, team or company with real-time feedback from comments, reactions and polls.

Posted by Workplace by Facebook on Wednesday, November 14, 2018


You can broadcast Live video messages to specific groups or to everyone in the organization. And once the event is over, you can post a video-on-demand version into a Group for those who weren’t able to watch live.

Here are six ways your organization could use Live video.

1. Teaching how to use new equipment or software

Training via video, whether through live streaming or on-demand, enables you to convey information in an accessible format to hundreds or even thousands of employees.

Live or on-demand training enables you to convey accessible information to hundreds or even thousands of employees

For example, you could do a ‘how to’ video, where an IT manager talks people through a step-by-step process for using new software.

Participants will learn more quickly if the content is interesting to them, and they can ask questions as they go. You can now also create polls in live videos to make sessions even more interactive.

Here’s how Spyglass Realty is using Workplace Live video to help them save 32 hours of agents’ time each month.

2. Sharing changes to brand identity

Live video enables you to share information with dispersed teams as if everyone was in the same room. If you need to announce brand changes, such as a logo redesign, it’s important for all staff to understand the new direction the company is taking.

You can also integrate Workplace with Zoom to stream live business meetings into a timeline or specific Group. This is ideal for company-wide announcements or Q&As where senior managers need to connect with frontline workers.

You can also integrate Workplace with Zoom to stream live business meetings into a timeline or specific Workplace group.

3. Relocation tour

When you broadcast live video, it doesn’t need to focus on a person or product to make it interesting.

Say you’re relocating one of your offices to a new building. You can use Live video streaming to provide a virtual tour of your new location. You can then pin it in one of your company Workplace Groups so people find it or re-watch it when they like.

You can pin the recording to the top of a Workplace group so people find, re-watch, and share it

This gives people an overview of where things are and where they’ll be sitting so they can familiarize themselves with the layout and be more productive more quickly.

4. Discussing marketing strategies

You can lead a Workplace brainstorming group with your sales and marketing teams to talk about your content strategy for the next quarter, and team members can comment and ask questions live.

Once you’ve come up with some ideas, you can test them on other teams and ask for feedback. This will give you different perspectives on new content while also encouraging collaboration across departments.

5. Fashion show for a new uniform

If London Fashion Week can live stream its catwalk shows, why not do something similar yourself? If your organization is launching a new uniform for people in your stores or factories, ask for volunteers to model it. Then create a buzz about it by live streaming the rollout as your very own fashion show.

Integrations with tools like BlueJeans enable you to live stream other events too

Integrations with tools like BlueJeans enable you to live stream other events too. Like factory tours or sharing insight ‘behind the scenes’ at an industry awards show you’re attending.

6. Organizing work experience for workers of the future

Younger generations like to be visually stimulated. Incorporating a tool that speaks to them can be a great way to improve communications with outside partners such as schools and colleges.

With live video, HR professionals can engage instantly with the talent of the future to make their work experience worthwhile.

And it’s not just schoolchildren you can impress. According to a Robert Walters white paper, 53% of Gen Y say they would be more likely to accept a job if the employer used the same technologies they do.

Learn more about how using Live video can help you connect your entire organization. Or try Workplace free for 90 days.

What's next

Read more Product updates

How Workplace Live video connects entire organizations

Show the team your best side with Live video broadcasts to the whole company.

Read more Work hacks

Document management made easy

It’s not always easy to stay on top of all the documents people need to do their jobs. Here’s how using Workplace and its integrations can help.

Read more Work hacks

5 common intranet problems and how to solve them

From lack of engagement to lack of interaction, we look at some of the problems facing modern intranets and how using Workplace can solve them.

Read more Product updates

How Workplace Video Chat gives teams better face time

Make HD video calls with the touch of a button and connect instantly with up to 50 colleagues.