Campbell is using Workplace to join people and teams together and find new ways to collaborate. The impressive results include a 2.5x boost in employee connectivity. Here’s how Workplace is working at Campbell

The Campbell Soup Company is an iconic US food producer and a household name. Customers all over the world have had a long-standing love affair with the Campbell brand, and over 95% of North American homes have a Campbell’s product on the shelf or in a cupboard.

Why Workplace?

Only 18% of respondents to a recent Campbell staff survey agreed that company communications were ‘timely’ – a number that wasn’t considered good enough given the ambition of the organization. Campbell was also exploring ways to ‘reimagine’ its culture while building on nearly a century and a half of history. With over 70% of its staff using Facebook in their personal lives, Workplace was a good fit.

Campbell kicked off their Workplace journey by deploying to 5,700 members of the team. Watch the video to see how it went.

Watch how Campbell use Workplace to help transform its culture

How Workplace Works at Campbell

Our customers are using Workplace to reduce the distance between people and work better together. Find out more and take a look at our brand new video to see how Workplace works at Campbell.

Posted by Workplace by Facebook on Monday, January 15, 2018

What’s in the video?

  • Why Workplace is now the first port of call for the Campbell team
  • Why using Workplace has reduced the gap between the company, its customers, its people, and retailers
  • How Campbell employees use Workplace to share recipes, images, and video in new and expressive ways
  • How sales staff use Workplace to stay close to leadership and be part of the conversation when out in the field

Why Workplace works at Campbell

Using Workplace has helped Campbell transform the way it works in just a few months. Highlights include:

Better collaboration

Campbell staff are using Workplace tools like Workplace Chat and project Groups to collaborate in ways that simply weren’t possible before.

“They’re also using multi-company groups to interact with suppliers and customers”

People across the organization are sharing stories about the individual parts they play in the Campbell narrative which is helping Campbell to fix one-way and top-down communication.

Employees are using Groups to share documents and work on projects. They’re also using multi-company groups to interact with suppliers and customers.

Reducing distance in the organization

Campbell sales teams now use Workplace and Workplace Chat mobile apps to stay connected when on the road. This helps them remain an active part of the conversation, and gives them the ability to access and edit documents in real-time on the go. It also allows them to share the valuable insights they gain while visiting customers.

Reimagining and building a company culture

Campbell now uses Workplace tools like Live Video when hosting and attending events. It’s a way of broadcasting important company activity in real-time and allows people who miss the event to catch up at a time that suits them. So nobody misses out and a shared culture can grow.

The stats don’t lie. Since launch, the number of people reading internal communications messages has doubled. There’s been a 201% uptick in reactions and feedback in response to these messages. And an enormous 243% increase in overall connectivity across the organization.

It’s a far cry from the pre-Workplace days of email and closed communication methods. As Kristin Ennis, Senior Manager, Communications at Campbell says:

 

“Campbell is more connected than we’ve ever been. We’ve seen a complete transformation in just 9 months. I think it’s because Workplace has tools that people can use whenever and wherever they are.”

 

Give us 30 minutes. We’ll give you Workplace. Join one of our new webinars this month or try Workplace Premium free for 90 days.

What's next

Read more Future of work

Does more connectivity mean more productivity?

Remember a world without smartphones, tablets and high-speed broadband? The workplace of 20 years ago looked very different from today – but is better connectivity making us all more efficient?

Read more Success stories

Using Workplace to grow a global LGBTQ+ community

Workplace is free for nonprofits and educational institutions with Workplace for Good. Watch how the It Gets Better Project is using it to connect and collaborate as a truly global team.

Read more Product updates

What’s new in Workplace? July edition

We’re kicking off a monthly round-up of all the new product launches and updates on Workplace. And for our first edition, we’ll also throw in some of our June launches to get everyone up to speed.

Read more Future of work

Chief Workplace Officers: what are they (and why do I need one?)

Having a leader to focus on making your Workplace deployment a success can make a big difference. Here’s what a Chief Workplace officer can do for you (and how you should appoint one)